The charts just got a lot more complicated. Once upon a time, Billboard could tell which artists were most popular simply by monitoring radio airtime and record sales. But now that people get their music through streaming services, or simply search for their favorite tracks on YouTube, it’s harder to tell which artists really have
Licensing companies work to get your music placed in TV shows, movies, trailers, commercials and video games. Independent licensing companies have been popping up left and right over the past 10 years. Before that (and still currently) all the synch licensing was done within publishing companies. All publishing companies have synch licensing divisions. Licensing companies
You absolutely need to have a presence on as many forms of social media as possible, at a minimum the main players – Facebook, Twitter, and Instagram. Not only does this allow you to engage with your fans, but its allows your fans to share your content with their circle, offering great exposure. Get yourself
You have to be aligned with someone who has relationships, who knows people, you cannot do it by yourself, no way. Oh, you can play in Poughkeepsie and try to spread it from there, town to town, your live rep preceding you, but the truth is that takes too much time and you’re probably gonna
Radio comes last. You want to be on Spotify playlists. Apple Music is a walled garden, there’s little virality and Spotify dominates. If you can get on a Spotify playlist and your music reacts, the company will work with you, they’ll spread the word by putting you on more playlists, helping to break your record.