Radio comes last. You want to be on Spotify playlists. Apple Music is a walled garden, there’s little virality and Spotify dominates. If you can get on a Spotify playlist and your music reacts, the company will work with you, they’ll spread the word by putting you on more playlists, helping to break your record.
It’s a data-driven game, fakery is a thing of the past and radio is the icing on the cake. You live and die by the numbers.